So now what ... you have all that great content you have created. You posted it in your website, Twitter, and Facebook. What else can you do with it? How about turning it into a search engine asset.

Scribd.com, one of the largest social publishing and reading sites, is an excellent way of getting your content ranking very quickly in search engines. The application allows you to publish your content (i.e. case studies, white papers,...

It is essential to keep social media personal. Folks typically like to talk to a person and not a robot or a brand. But just how personal is personal. The 'rules of engagement' have not changed from traditional marketing to digital or social media marketing. It is good practice to tend to avoid engaging in politics or religion in business settings, for example, and this is not different in social media.

Love it or hate it the Internet is a 'permanent record' of sorts. Knowing this, here are...

Ever found yourself going back to reference an article you bookmarked a year ago and come to find out it is no longer available? Worst yet, try to find it in the first place after you've changed the way you manage your bookmarking for the 21st time. Wouldn't it be nice if you had an article indexing system that allowed you to annotate, tag, and convert to something more permanent like PDF's?

Diigo.com, a powerful research tool, allows you...

The main driver behind thought leadership is content development. Generating engaging and useful content requires a lot of research, preparation, and writing skills. An excellent approach to organizing your ideas is to use mind maps.

A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid in writing — Wikipedia

Bubbl.us,...