An important part of a balanced social media diet is having a Facebook fan page. Fan pages are separate from your personal profile and are designed to promote an idea, product, service or an organization. Think about fan pages as your business profile versus your personal profile.

Here are some resources I hope you'll find...

What kind of thing would be healthy if it spreads around and has anything to do with the word virus? When it promotes your business. They sure could have come up with a more elegant name like pervasive or ubiquitous but the term is viral marketing or viral advertising. The concept is nothing new, as you refer to it as word of mouth. In the context of the web, however, it refers to using software that provides social networking features ...