enjoy.coke for $100K
6/22/2011 11:14 AM
ICANN, the folks that manage most everything related to domain names, approved a new plan to dramatically increase the number of Internet domain name endings -- called generic top-level domains (gTLDs) -- from the current 22, which includes such familiar domains as .com, .org and .net.
The plan allows any company to become their own registrar for any particular TLD. Take for example, Coke could have their own ".coke" and create any domain using such TLD (i.e. enjoy.coke)
At a tune of $100,000.00 per year, I'm guessing there won't be too many takers but it wil certainly put a dent on cybersquatters hoarding domains for some large organizations.