Over the last couple of years, the email marketing sector has continued to grow exponentially which makes the selection process ever more challenging. While the decision on what package to use should still be based on your needs and budget, here is some info that will help.

There are a number of resources that offer their reviews and comparison of features, pricing, and other factors:

http://email-marketing-service-review.toptenreviews.com/ ...

One of the challenges in social media is managing and posting content to multiple accounts in multiple formats (full posts, micro-blogging, etc.). Spredfast.com, a new social media campaign manager, provides a campaign approach similar to email campaigns for distributing content. The application provides a way to schedule content to be delivered to your various social media accounts including your own blog (supports XML RPC) One of the most interesting features is their social media monitoring tool....

It is fascinating to see some of the ingenuity produced by mashup technology. The basic concept of mashup is to take tools or applications designed with a particular utility or audience in mind and repurpose them to solve another need. An example of this approach is the SAP PowerPoint Twitter tools. SAP has developed a free Flash object control that integrates with Twitter and can be inserted into your MS PowerPoint presentation. The control allows you to enter a search term and displays a Twitter...

Found an excellent article on the art of retweeting. The Twitter community has developed many conventions to continue a conversation within the framework of the 140 characters in Twitter. Some of these have become so popular that Twitter has implemented them as part of their platform. One such convention is the concept of retweeting. Retweeting consists of someone taking a tweet they received and reposting it to a new set of followers. The convention is to using RT at the beginning of the message...

One important component of a website is offering a way to educate your visitors on how to get around your site. A useful way of doing this is to offer your visitors a video tour of your site. Jing, a video and still capture application, allows you to easily capture your screen and voice as a video that you can easily post directly to your YouTube account. You can place a link of your YouTube video in your site and lead your users through your site. For more information, go to http://jingproject.com....

A challenge for any business is finding an efficient way to collaborate and share documents with a team. Microsoft offers an easy way to do just that. Office Live is an online collaboration application that provides a secure way for you to store and share documents online easily and for FREE. Once you sign up, you'll be able to save and retrieve documents to the service as easy as you normally do in your local PC. Check out the demo page at http://workspace.officelive.com/en-us/. ...

What kind of thing would be healthy if it spreads around and has anything to do with the word virus? When it promotes your business. They sure could have come up with a more elegant name like pervasive or ubiquitous but the term is viral marketing or viral advertising. The concept is nothing new, as you refer to it as word of mouth. In the context of the web, however, it refers to using software that provides social networking features ...