In 10 Lines or Less

Search Engine Optimization (SEO) is one of the most vexing issues with maintaining an online presence. While it is more art than science, there are some basics that you must do to improve your odds of being found. 

Search engines like Google are constantly scanning your pages. They make page rank decisions based on how well your page...

A recent program to become effective in January 2012 by the Internet Corporation for Assigned Names and Numbers (ICANN), the not-for-profit organization that controls Internet domains, is coming under fire by the Association of National Advertisers (ANA).

The program would allow any organization to buy their own generic top-level domain...

Adding video to your site is not only a great way to deliver your message to customers but is also great for SEO as illustrated in this TechCrunch article.

The key of course is coming up with video content. xtranormal, is an online application that allows anyone to make movies using characters, animation, sounds, and even camera shots....

Frustrated not being able to use the fonts you want to use in your site? In the past, using your favorite fonts in your site required creating an image or using other quirky approaches like using Flash. The problem is that the content embedded using those approaches is generally not visible to search engines and thus not indexable.

There are now a number of sites that allow you to upload your font and get a bit of code to place in your websites's stylesheet, a global file where your site's...

Sitemaps are a big part of a search engine optimization strategy. They consist of a file or files structured in a way that a search engine like Google can understand and provides them with the outline of your site content. Standards dictating what information you can supply in these files are becoming more accomodating...

Search engines like Google are constantly changing their algorithms they use to process, index, and rank your pages. In fact, Google has done that over 500 times last year.

On May this year, Google confirmed to have made such a change and it appears to be fairly substantial. The change has caused many sites to loose their positioning and while it seems to be specific to certain types of keywords called long-tailed keywords (keywords with 3 or more words) Google never releases specifics...

So now what ... you have all that great content you have created. You posted it in your website, Twitter, and Facebook. What else can you do with it? How about turning it into a search engine asset.

Scribd.com, one of the largest social publishing and reading sites, is an excellent way of getting your content ranking very quickly in search engines. The application allows you to publish your content (i.e. case studies, white papers,...

Finding useful tips or resources for Search Engine Optimization (SEO) is incredibly frustrating. Here is a great resource straight from the horse's mouth: Google Webmaster Central Channel at YouTube. One of the many great tips: Google does not use the keywords meta tag AT ALL ...

One of the hardest tasks related to search engine optimization is finding easy to use tools to analyze the most simple of problems including generating sitemaps for search engine submittals, identifying broken links, the use of uppercase vs. lowercase links, identifying duplicate titles or descriptions on pages, page redirections, etc. The Microsoft Search Engine Optimization Toolkit offers a free, incredibly powerful, and easy extension to Internet Information Service (IIS) This extension provides...

Search engine optimization (SEO) is one of the most challenging and time consuming tasks when trying to promote your website. While there is no shortage of tools out there, trying to find effective ones is not easy. Google provides a pretty powerful tool called “Wonder Wheel.” It allows you to drill down related searches according to the keyword(s) provided in your search. You can access the tool by going to Google and search for some term. When the search results are displayed, a link with the words...