LinkedIn, the social networking site that showcases your professional expertise and accomplishments, has made a number of great feature releases. Two of these are particularly useful on your social media networking efforts. Twitter integration - Provides a way to connect and feed your Twitter updates to Linked....

Contrail, a new service developed by Microsoft researchers will allow secure encrypted sharing in any social network. The service works by sending an encrypted filter from the phone of the person that wants to share to the phone of the person he/she wants to share with. The sharer can then send encrypted information...

There is no question that the fast evolution in mobile technology is working as a great catalyst for innovative experiments.

While the weather remains the number one app in smartphones, features such as using a smartphone camera as a barcode scanning device has enabled a fairly new technology known as mobile tagging. There are a number of flavors of this technology...

It is essential to keep social media personal. Folks typically like to talk to a person and not a robot or a brand. But just how personal is personal. The 'rules of engagement' have not changed from traditional marketing to digital or social media marketing. It is good practice to tend to avoid engaging in politics or religion in business settings, for example, and this is not different in social media.

Love it or hate it the Internet is a 'permanent record' of sorts. Knowing this, here are...

While there really is no practical means to quantify social media Return on Investment, this clip should give you an idea on how thousands of organizations are measuring the effectiveness of their social media campaigns.

 



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An important part of a balanced social media diet is having a Facebook fan page. Fan pages are separate from your personal profile and are designed to promote an idea, product, service or an organization. Think about fan pages as your business profile versus your personal profile.

Here are some resources I hope you'll find...

There are primarily two approaches to optimizing your site for search engines. One of them concentrates on optimizing on-page issues with your site: proper titles, descriptions, keywords, etc. The second one deals with techniques targeting off-page such as how many links point to your site sometimes called back-links. A technique called reciprocal linking, where you and another site link to one another, has been documented to have a significant negative impact on ranking. But even one-way links to...

One of the difficulties about social media is the time it takes to publish to so many different social networks. There seems to be a whole new sector developing to address just that. These are 5 of the most popular social media presence management applications:

http://om.shaayad.com/ http://hootsuite.com/ http://ping.fm/...

What kind of thing would be healthy if it spreads around and has anything to do with the word virus? When it promotes your business. They sure could have come up with a more elegant name like pervasive or ubiquitous but the term is viral marketing or viral advertising. The concept is nothing new, as you refer to it as word of mouth. In the context of the web, however, it refers to using software that provides social networking features ...